No one can acknowledge the importance in digital marketing in the digital world. All over the world, people would like to promote their brand or products through numerous digital channels like Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok and even email. Therefore, we can quickly say that any advertisement that utilizes electronic media is known as digital marketing.
PUGC Digital Marketing Short Course Registration 2024 Last Date
Digital Marketing Course At PUGC
E-Rozgar Center located on the 1st floor of a new block on the Punjab University Gujranwala campus, is currently offering the digital marketing short course to all students, focusing on students awaiting their results in intermediate and matriculation under the direction by the Rana Suhail Anjum at the e-Rozgar center. This is a great opportunity for young people to acquire this skill that is in high demand to earn online earning. Make sure you book your spot without delay.
The course will be offered on a weekends (Saturday/Sunday). Government employees who are aspiring to be employed will also have the chance to learn this skill. Female and male students are welcome to apply. After registering for the digital marketing you will learn the following abilities from scratch.
SMM | SEO | Blogging | SEM | YouTube
- Introduction to Digital Marketing
- Social Media Optimization (SMO)
- Search Engine Optimization (SEO) Blogging
- BlogSpot Website Creation & Analytics
- Content Writing
- Search Engine Marketing (SEM)
- YouTube Channel Creation & Setup
- YouTube SEO
- YouTube Marketing
- Video Editing & Video Ads Management
- Video Marketing Marketing Funnels
- Audience Research
- YouTube Ads Campaign
- Market Research
Social Media Marketing(SMM)
- Facebook & Instagram Ads Campaign
- Build a Business Shop on Facebook
- Email Marketing
- Ads Setup & Management
- Email Automation
- Google Ads (AdWords) Campaign
- Affiliate Marketing
- Virtual Assistant
- Google AdSense
Let’s now look at the eligibility criteria as well as the procedure to submit the application
PUGC Eligibility Criteria & Other General Information
- Gender: Male/Female
- Qualification: Matric/Intermediate/Bachelor/LLB/M.Phil (result awaiting students of Matric and Intermediate are also eligible)
- Age Limits: No Age restriction
- Duration: 3 Months
- Classes Schedule: Saturday/Sunday (Physical)
- Fee Structure: Rs 15000/- for PUGC Students Rs. 12000/- (3 months)
- Last Date To Apply: 27th May 2024
How To Submit Application?
1-)Fill out the Online Application Form from this link https://tinyurl.com/DigitalmarketingPUGC
2)Wait For Shortlisting. You will be informed via SMS and email.
3)After Shortlisting Visit University (PUGC) for a Deposit Fee
4)Commencement of Classes
Introduction Of Course Instructor
The HTML0 – Rana Suhail anjum is an energetic, young and experienced instructor/mentor for courses in digital marketing and freelance work with the E-Rozgar Center Punjab University Gujranwala Campus. He joined the e-Rozgar Center at PUGC in the year 2018 after completing a BS-IT degree at Punjab University in 2016.
He has extensive knowledge in the field of IT and networking digital marketing, public relations and freelance. He is helping the young with digital marketing with various workshops and freelancing opportunities. So, his students, like Areeba Mirand others have earned a huge amount of money on various platforms for freelancing and on YouTube.
Traditional Way Of Marketing
If we take a look at the past, large brands promoted their products on Radio, TV, in newspapers and at various exhibitions. The owners of the local company, travelled on local buses to advertise their herbalists and home-made products.
Their marketing strategy enticed people, and they were unable to stop them from buying their amazing products. We saw huge billboards and banners, posters and even signs erected on roads as we traveled. The goal was to build an image of the brand among people. That was the traditional method of advertising.
Importance Of Digital Marketing
Since the times have changed and the tactics used to market are also changing. It is impossible for anyone to look at billboards that are on the highway. While travelling, everyone is distracted by mobile phones. About 5 billion people around the globe use electronic devices to shop, entertain as well as learning, earning, and for marketing. If you wish to connect with them to present your brand and product, digital marketing is a essential.
The aim of this brief intro is to draw attention to how important marketing is,, particularly digital marketing. In light of this fact it is the reason that the Government of Punjab has launched numerous initiatives to help young people to earn a steady income from freelance work. The e-Rozgar programme is one of these.
The e-Rozgar centers are located in various areas of Punjab. The most sought-after digital skills are available in these centers, including writing content for e-commerce graphic design web development, digital marketing, among others.
Sohail Anjum(Course Instructor)